The most important stop on the 2020 campaign trail? The kitchen of the candidate.

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Today marks the inauguration of the 116th US Congress and the return of the Democratic majority to the House of Representatives. Although this is the most racially and female dominated House of Representatives ever elected, none of the freshman class has inspired the progressives' hopes and sparked the anger of the establishment like that of Alexandria Ocasio-Cortez in New York. its policy advocates like the Green New Deal who upset the consensus in Washington. The youngest representative in the history of the United States in her efforts to invite fans and voters into her kitchen looks like a winning engagement strategy that is making its way into the hopes of 2020. All has started in November when the elected representative went to Instagram Live to answer questions and discuss policy, while preparing recipes like Instant pot black bean soup and cheese macaroni from the comfort of the kitchen of his apartment.

. @ Ocasio2018 talks about the problem of surety bonds when cutting chipotle peppers and preparing dinner. ?????????????????????????????????????????????????? ?????? That's how you talk about politics at the table. I wish more politicians are real like that. pic.twitter.com/vlxoKAAKse– Renee Bracey Sherman (@RBraceySherman) November 19, 2018

These "stove discussions" were right for several reasons. Everyone loves a good cooking video, especially since AOC then shared their recipes. Then there is the fact that a recently elected female politician took the time to educate the fans on key issues and her legislative priorities at a time when other politicians could have been content to break with voter engagement. . You would not think that a serious conversation about the pecuniary bond problems would marry a black bean soup, but when it is served by a competent and passionate politician working in a restaurant less than a year agoFinally, the conversations in Ocasio-Cortez's kitchen offer a glimpse of the mundane, unglamorous reality of life as a working millennium that many of its followers find understandable. The fact that she conveys her message through a democratic medium that she and her audience understand intuitively only pushes that conclusion further. In short, the cuisine on Instagram is authentic and authentic, at a time when even a folkloric political message is read in a targeted and artificial way. Oscar Cascio-Cortez is far from being the only Democrat to offer social media in the kitchen. the presidential election of 2020. The tactic was adopted by several women elected, including Kirsten Gillibrand. She was recipe sharing since his first Thanksgiving in the office, but the young senator from New York really increased the contents of the kitchen in the weeks that followed the launch of AOC on Instagram Live. Gillibrand has posted several times over the holiday season, sharing recipes for festive desserts such as chocolate banana bread and berry cobbler with her followers. Elizabeth Warren, the first Democrat to officially declare her interest in the 2020 nomination, has followed suit. Shortly after the Massachusetts senator announced the launch of her presidential exploratory committee on December 31, she went to Instagram Live to answer her questions while preparing a cold session and cooking. While the fact that she was drink a Michelob Ultra perhaps the first blunder of the 2020 campaign, its adherence to this improvised communication strategy could be an asset, as it seeks to take a step ahead of its competition.Then there is Beto O & # 39; Rourke, the Texan skateboarder, who almost survived smear with barbecue take the seat of Senator Ted Cruz. Beto was commended for his extensive use of live video to document every detail of life during the election campaign, and was not happy to let women get all the credit for cooking since her loss. With a history of accessibility and momentum after his relentless campaign propelled him to the fore, it would be a shock if Beto did not answer questions while serving the chest before the end of 2019.

At this point, it is well established that the use of innovative mediums (such as Obama's powerful social media game in 2008) and captivating messages (such as the George HW Bush commercial hissing in Willie Horton's ad in 1992) can tip the results of the presidential election. elections. As the 2020 campaign warms up, do not be surprised when Democratic candidates broadcast town halls in town halls to make it seem like they can be narrated, accessible and authentic. Since (except impeachment) they will be confronted by an incumbent survives under McDonald's regime and probably has not cooked in his life, campaigning from the kitchen is at least a useful way to allow Dems to distance himself from Trump.