Consumer demand for high quality beef is strong and growing

Data shows retail consumer demand up 15% over last 5 yearsDENVER, January 10, 2019 / PRNewswire / – Beef. It's for dinner. was true in 2018, as beef prices remained high and consumers regularly visited the meat business. According to the latest IRI / Freshlook retail sales data, beef demand has increased 15% since 2012. iThe demand is expected to remain strong in 2019, and the USDA predicts that US consumers will consume 8 9% more beef this year. in 2015.ii Much of the demand for beef comes from cuts of ground beef and loin, which are particularly popular with grocery shoppers.iii Not only do consumers consume more beef, they also drink more high quality beef. This is because the American herd has more cattle than ever before. "Cattlemen and cattle producers, as well as the entire beef industry, have worked particularly hard over the last decade to produce beef of better quality, and that work is paying off. Bridget Wasser, executive director of Meat Science & Supply Chain Outreach for the National Cattlemen's Beef Association, Beef Checkoff's subcontractor. "We're seeing an increase in demand for USDA Choice and Prime cattle, which is testament to the desire of consumers to have a better quality product. An increase in the size of the American cattle herd coupled with a beef supply of better quality shows that the industry reacts. "The demand is not only strong among the retailers.Nineteen-seven for One hundred restaurant establishments report having beef on the menu, which increases restaurant traffic by 45%. From restaurants to retailers, consumers clearly want beef on their plates. beef increases and consumer demand increases, the beef sector is gaining ground, and this trend shows no signs of slowing down in 2019.More information on beef, including cuts and recipes , are available at the following address: beef
The beef distribution program was created as part of the 1985 Farm Bill. The levy allows for the valuation of $ 1 per capita for sale of live and imported cattle, in addition to a comparable assessment for beef. imported and beef products. States can keep up to 50 cents per dollar and pass the remaining 50 cents per capita to the Beef Research and Promotion Board, which administers the national harvesting program, subject to approval. USDA approval.About NCBA, an entrepreneur at the beef crate
The National Cattlemen's Beef Association (NCBA) is a contractor for the beef sales program. The Beoff Checkoff program is administered by the Cattlemen's Beef Board, under the supervision of the US Department of Agriculture.i The IRI / Freshlook retail sales data are available for a period of 5 to 6 years , hence the beginning of these indices in January 2012.
ii USDA ERS domestic data on livestock and meat; USDA WASDE 12/07/18
iii Source: Tonsor, Schroeder, Creating and Evaluating Proposed Beef Demand Indices for Food and Retail Services, January 2017. IRI / Freshlook, Total US MULO ending 10/26/18; Classified by the VMMeat system.
iv Study on the Use and Volumetric Evaluation of Beef in Food Services in 2017
v USDA Global Agriculture Supply and Demand Estimates, March 8, 2018CONTACT:
Hillary Makens

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