What is the Noom Diet

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It is no secret that fad diets tend to be counter-productive. Establishing new habits leads to lasting health and well-being for life. Step Noom, the weight loss app and personal meal planning service with more than 45 million users who became one of the most guilty diets in 2018. Although it is certainly trendy, Noom is about making long-term changes to lose weight goals. But just like any other diet plan, Noom still has its advantages and disadvantages. This is what you need to know before you download it from the App Store.

What is Noom?

Billed as "Weight Watchers for millennials", Noom is a health app designed by behavioral psychologists to help you lose weight for the long term. It focuses on making tangible, sustainable lifestyle shifts instead of encouraging more extreme forms of eating (for example, cutting away specific food groups or nutrients). The app, which costs a minimum of $ 45 per month, allows you to:

  • Generate a personalized calorie analysis based on a series of lifestyle questions
  • Follow the food you eat by searching in a database or scanning bar codes
  • Log exercise, weight, blood pressure and blood sugar levels
  • Receive in-app 1: 1 health coaching during office hours
  • Stay motivated with interactive articles and quizzes
    1. Because it was developed by psychologs, the ideology behind the coaching and content is designed to & # 39; & # 39; laps & # 39; & # 39; to build healthy habits faster, "says Noom.

      The pros of Noom

      The best thing about the Noom app is that it stimulates real, complete foods and recommends nutritious meals and snacks as often as possible. After you have taken a quiz with questions about how active you are, how much weight you want to lose and other medical conditions and demographic factors, an algorithm breaks down your personalized energy needs and how many calories you can eat from proteins, fat and carbohydrates. To help you follow these guidelines, the app asks you to log what you eat, a proof-based method that helps you keep in touch with how much you eat and what types of foods you tend. Easily search the database of more than 150,000 foods or scan the barcode on packaged items when you're shopping to get feedback and stay on schedule. Another big aspect of Noom is that it contains an in-app step counter. Following steps is another habit that can help you constantly challenge yourself and re-evaluate your personal goals when they relate to fitness.

      noom screenshots

      iTunes / Noom

      The individualized coaching is also essential, because your phone is a real cheerleading team that can help you stay involved with the platform. Every day you receive a personalized list of steps to tick off, designed to meet your set goals. As with Weight Watchers (now WW), the feedback is based on psychology, nutrition and exercise physiology. An assigned coach (approved by the National Consortium for Coaching Health and Wellness Coaches, but not necessarily a registered dietitian or certified trainer), can give advice between 9:00 and 17:00. on weekdays. You can also manually log blood pressure and blood sugar or synchronize app-friendly devices, which is important for anyone who wants to follow their progress or share their data with a doctor or family member.
      But what really stands out is that it encourages the community. Groups of goal seekers can provide support and real-time chat – a great model for anyone who feels encouraged by interpersonal communication and camaraderie (there, everybody, right?!).

      The disadvantages of Noom

      The minimum of $ 45 per month is pretty pricey, and one of the most important complaints online is whether the app is "worth it". Other health apps (such as MyFitnessPal) offer similar food tracking capabilities designed for healthier habit formation at no cost.
      Another important disadvantage: the above-mentioned opening times. Although it is not really practical to make the offered coaches available 24/7, I have discovered in my own work as a registered dietitian that it is often out of work – eating out, traveling and at night – that much of the questions or pitfalls come up. If you want support after hours, the app can assign a target specialist at an additional cost, but the costs can limit it.

      My own (small but noteworthy!) Bot to choose with Noom is that the language used to encourage and inspire behavioral change. The iTunes description alone gives me some pause because of phrases like & # 39; & # 39; trick & # 39; your body "and" master your triggers. "Both of a clinical opinion and a consumer these words always sound so slightly shy of condescension.The use of language that makes you feel that you are doing something wrong or abnormal (for which a "solution" is required) makes me doubt the implementation of the app in general We live, breathe people with real feelings and real biological needs – not some technology software that needs an "update" to hack our health .

      It comes down to

      Because Noom encourages habit formation and there are real, substantial benefits for the behavior change-for-life systems that are being used to help you, I think it might be worth the seven-day trial period. (You can cancel without paying as long as you do this within 24 hours after the seventh day and you do not purchase any subscriptions within the app itself.) That said, if for any reason you feel that the contents of the app or coaching platforms lead to feelings of shame or unworthiness, it is time to deliberately unsubscribe. For better health and weight loss, you should be on the driver's seat about the changes you make to reach your goals – within the framework of your own personal boundaries, whether emotional, physical or psychological. Remember that, and you are already on the right path to better health for life.

      Director, Nutrition Lab
      Doctor Jackie, a registered dietitian with a Bachelor of Arts degree from Northwestern University and a Master of Science in Clinical Nutrition from New York University, provides all content, testing and evaluation in the field of nutrition.